Archives for Swimwear


Zimmermann Summer 2014

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Zimmermann Summer 2014

Zimmermann Summer 2014: Zimmermann’s latest swim campaign was shot on location in the Cook Islands, specifically the azure waters and ivory sands of Aitutaki. Shapes are billed as modern and clean with athletic touches, from geo-dot laser cutting to mesh and elastic. Prints are updated with a blue and white porcelain floral, checks and leopard all joining the label’s signature paisley. See the entire collection here.

Photographer: Darren McDonald

Stylist: Jillian Davison

Model: Michaela Kocianova

Shop the collection below:


Swimwear Trends for 2014

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Images Via TrendCouncil Swimwear Trends for 2014

Swimwear trends for 2014 continue to push the silhouettes and patterns with this season’s focus in Brazil and that’s exactly what designers used for their summer collections. Wee see this influence on swimwear trends getting even stronger as we approach the 2016 Olympics in Rio.


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Pret-à-Surf for J.Crew

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New Yorkers Jillian Demling and Karen Mulligan launched Pret-à-Surf in 2011. J.Crew has  collaborated with them on a special mix of rash guards, board shorts and swimsuits inspired by some of their much-loved designs. 

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Wish Book

Destination Sun

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Images Via Nordstrom Catalog
The most popular and inspiring patterns in the swimwear world are presented to give specific direction for Summer 2013. Ethereal Floral and Romantic Garden add feminine pop to swimwear styles. Pieces with Ethnic prints are used in new ways while Animal prints, patterns such as color blocking and Stripes are also key to give an edgy sex appeal. 

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