Chic mini skirts, tailored jackets at Gucci, embellished midi dresses … You’d be forgiven for thinking that the SS16 season was a conventional one. But the collections threw a curveball: in every denim finish, cut and color imaginable, those typical runway pieces became innovative and fresh. And while luxury labels claimed the fail-safe fabric as their own, established denim brands from MiH Jeans to Frame Denim diversified into full ready-to-wear lines. The entire industry is mining denim’s new potential.
“Denim is definitely becoming part of the runway – it’s a symptom of the recent shift to simple, classic basics,” says Jonathan Cheung, Senior Vice President of Levi’s Global Design, who aims to bridge the gap between casual and catwalk with Levi’s new 501 CT.
So, does all this next-level denim require a new look? Absolutely not: the defining feature of the fabric is that it will always fit with your existing wardrobe, enhancing what you already have, making it that little bit…cooler. What has
changed, though, is how you style it. Via Net-a-Porter.com