“What do you love most about this collection?” designer Lubov Azria asked her husband Max Azria backstage before today’s show. “You!” he replied with complete sincerity. You’d think he was joking if there wasn’t so much of Lubov—her taste, her vision, her love of femininity—in spring and all the BCBG Max Azria collections. This season, Lubov created a muse that is, like she is, a true California girl who wears the left coast’s favorite “bohemian-chic-luxe look,” she said, celebrating “the effortlessness of clothes that one can wear if you live your life in the sun all year round.”
Sound lovely? It is. Diaphanous silk dresses in gorgeous pastel hues cruised down the carpet-print runway, one after the next. A nod to the color reform rugs at ABC Carpet & Home, this print that dressed both the runway and the models was as soft and whimsical as the palette it came in. “They take these rugs that are old or imperfect and they neutralize and bleach and recolor them to give them new life,” Lubov said of her inspiration. “It’s like a chromatic rebirth. That’s what I call it.” Indeed, all of the embellishments and accents tipped their hats to classic interior items. Even the way the more layered looks hung on the models was so very drapelike. Rich, tactile, and textured—all words one would use to describe luxurious home furnishings—this collection is also one we could literally live in. As for Lubov: “My home in L.A. is an estate in the Hollywood-regency style, which is very specific . . . but I dream about buying a vacation home where I could just roll out the carpets that look just like my dresses.” Via Vogue
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