Fendi Peekaboo Project: Fendi has joined forces with a group of extraordinary women for the Peekaboo project: a charity initiative to raise funds to benefit Kids Company, a charity to help abused children in the U.K. masterminded to celebrate the new London Fendi flagship store opening on May 1st. The Italian luxury house commissioned several extraordinary and stylish women, including Gwyneth Paltrow, Adele, Georgia May Jagger and Zaha Hadid to customize their own Fendi Peekaboo tote bag. From red patent leather to an architectural-inspired design, the women all worked closely with Silvia Venturini Fendi to bring their personal touch to this chic handbag.
Inspiring symbols of Great Britain’s creative spirit, each woman personalized her own Peekaboo handbag with creative flair and intimate wit. Of the two exemplaries realized, one will remain property of the celebrity and the other will be sold at a charity auction.
From May 1-30, the 10 exclusive Peekaboos will be sold through a dedicated online auction on Fendi.com