“I felt the need to materialize the essence of Gucci,” Frida Giannini wrote in her program notes for the Gucci collection. If one infers from her words a moment of reevaluation, it proved worthwhile, as here was a smart, savvy.
Giannini seemed to have asked herself, What does the Gucci woman want and need to wear? The answer, plain and simple: real clothes that deliver functional chic and, of course, a hefty dose of the essential house glamour.
Shop the brand here