Fashion Scoop

{windows} Gucci Unveils a Manga Window Installation

Share on Facebook0Tweet about this on Twitter0Google+2Share on StumbleUpon1
Gucci has teamed up with Japanese manga artist Hirohiko Araki to unveil an exclusive window installation. Araki has created a manga, called “Jolyne, Fly High With Gucci”. The story revolves around the student Jolyne Cujoh who inherits a vintage keepsake from her mother’s Gucci collection, features 3-D effects and shows a number of symbolic references to the brand’s signature Flora pattern.

“This has without doubt been one of the most enjoyable collaborations I have worked on,” Gucci creative director Frida Giannini said. “The characters that Hirohiko has conceived combine an energy, sensuality and appeal that brings my cruise collection to life in such a fun and compelling way. I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”

The full version of the manga will run exclusively in Japanese Spur Magazine and will also be available on Gucci’s Facebook page and also will be shown in more than 70 stores around the world from today to mid-February. 


{Source & Images Via WWD.com}
Categories: Fashion Scoop.


Post Views: 28