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{news} Dior Launches Magazine

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Christian Dior is going to have its own print magazine for fall and a holiday project with Printemps’ Boulevard Haussmann flagship for winter.

The seasonal magazine is to be published each September and March in nine languages with a controlled circulation to Dior’s best customers and prospects that would be released first, around September 10. Dior enlisted art director Fabien Baron to design the 110-page debut issue, which features Marion Cotillard on the cover wearing the house’s original Bar jacket and flaring skirt from 1947. Features include an interview with Dior’s new couturier, Raf Simons, by editor Jo-Ann Furniss, with articles and photo spreads dedicated to men’s wear, fine jewelry, perfume and accessories.

The print issue follows the February introduction of online editorial at Diormag.com, which has already attracted some 2.6 million visitors, the company said.

The Christmas partnership with Printemps extends from the building’s facade — with special illuminations and windows — to unique products and holiday shopping bags. “We really believe Printemps is more than selling products — it’s about creating an experience, and we’re looking for brands that can help us create magic in our store,” said Printemps chairman and ceo, Paolo de Cesare. “We wanted to use the incredible beauty of Paris to create a global dream for Christmas, and when you talk about Paris, there are a few brands that exemplify the elegance, the luxury, the savoir faire and the fashion of Paris, and clearly Dior is one of the best.

{Source & Images WWD.com}

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