Through the Lens

{campaigns} Brian Atwood: the Essence of Seduction and the Lust of Glamour

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Brian Atwood debuted its first global campaigns days ago, a print campaign and companion fashion film {watch it below} that tell the story of the modern woman’s desire for fantasy and control.  The campaign was inspired by the allure of sexual submission, fearless beauty, and cinematographic voyeurism laced with sensual tension. The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott.

Brian Atwood, said: “I’ve always been about the glamour and sexy part of dressing a woman.  I’m inspired by the work of the world’s most seductive photographers, from Helmut Newton to Guy Bourdin, which is reflected in my new campaign.  Bringing this vision to life, through the hands of the most evocative and daring creative talent, helps me take the brand into its next chapter.  The team so perfectly captured the essence of seduction, mystery, drama, and the lust of glamour.”
The New York Post has reported that the images have been banned from both the facade of Atwood’s Madison Avenue store as well as NYC’s “Taxi TV” screens. So, you be the judge! We, personally, love the campaign!



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