{live from the runway} “World’s Longest Fashion Show” Kicks Off in Paris

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For the next three days and two nights in a Paris art gallery windowfront, model Brendan Ruck will call home a tiny cubicle of plywood planks furnished with a deck chair and folding table, a Z-bed and duvet, some books and paints and his iPhone for company for what is being billed as the longest-ever fashion show. Scott Sternberg, founder of the fast-growing US label Band Of Outsiders, took over the gallery to showcase a look inspired by the Occupy protest movement and make his Paris debut on the sidelines of this week’s menswear shows.

“It’s been good so far — they’re feeding me well,” joked the 21-year-old Canadian as he emerged to change into the next of the 25 outfits he will be sporting through til Friday evening. “I made a few sketches and wrote a journal entry and I’ve been reading this book called ‘Breakfast of Champions’ that Scott gave me. It’s pretty relaxed.”
 “It’s not torture!” laughed Sternberg. “We’re taking good care of him.” Nods to the Occupy movement — aside from squatting the gallery — include camouflage motifs and “lots of hoods and ponchos — what you think of when you see some poor group of protesters in the rain!”. “He’s staging a protest of sorts,” said Sternberg. “But he has nothing to protest about — it’s just a fashion show.”
Running from 0700 GMT Wednesday to 1900 GMT Friday, the event is being fed live to the brand’s website at It wraps up with a party Friday evening, before the gallery is turned into a showroom for fashion buyers next week.

{Via APF Relaxnews}
Categories: Runway.

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