Through the Lens

{campaigns} Muhammad Ali & Grandson for Louis Vuitton

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For its new Core Values campaign, Louis Vuitton has cast heavyweight boxing champion Muhammad Ali. Shooted by Annie Leibovitz, the campaign shows the 70-year-old with one of his grandsons at his home in Arizona.
With a Louis Vuitton travel bag beside him, Ali’s gaze is directed toward his grandson who is wearing a pair of boxing gloves and has the look of a fighter heading into the ring. The campaign features the text “Some stars show you the way.”
{Source AFP Relax News}
Categories: Through the Lens.


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