What is it that makes J. Crew’s clothing and merchandise unique? J.Crew and the Man Who Dressed America, a new documentary from CNBC follows J.Crew President and Executive Creative Director Jenna Lyons and her team of J.Crew designers as they work tirelessly to refine the Fall 2012 line and present it to their leader — J.Crew CEO Mickey Drexler “The King of Retail” . From New York to Italy, CNBC goes inside the months-long process of conceiving, creating, and marketing a new line of clothing.
In addition to an interview to Anna Wintour, the doc follows Drexler from his New York offices to the brand’s Italian clothing mills, his Hamptons home, and on location in Palm Springs for a shoot for one of J. Crew’s beloved catalogs. “[J. Crew] just didn’t really enter the conversation before Mickey was there,” says Wintour in a trailer for the show.
CNBC also goes inside a J.Crew store that gets refreshed before the rest. J. Crew’s CEO Mickey Drexler is known for his obsessive attention to detail. The brand’s 300 stores are not exempt from this scrutiny. Drexler and his team use the J. Crew in New Jersey’s Garden State Plaza mall as a beta test. The look they settle on there will be replicated in stores around the country.
The documentary, airs on Thursday, May 24th at 10PM ET/PT. For more information including slideshows and web extras, log onto: insidejcrew.cnbc.com.