Christian Louboutin is going from red soles to red lips. Embarking on his first major brand extension, the Paris-based designer of shoes and handbags has established a joint venture with New York-based Batallure Beauty LLC to enter the beauty category: Christian Louboutin Beauté, with the first products slated to arrive on the market in late 2013.
Yet it’s clear he’s thinking big and unconventionally. Asked to name a beauty icon past or present that he finds inspiring, Louboutin cited one from 3,300 years ago: Nefertiti, whose painted limestone bust, now housed at the Neues Museum in Berlin, captivates the designer. “It’s the most beautiful thing. I stayed like an hour just looking at the bust,” he enthused. “It’s a perfect beauty and the makeup is quite perfect.”
For his part, Louboutin said his “detail-oriented” approach to shoes should translate well to beauty products and their packaging. What’s more, he spies direct links to his sexy, high-heeled designs. “Beauty products also have to do with empowering women,” he said. “That’s very much the job of the shoes I’m designing.” He added that the beauty venture “has to mirror the quality of the shoes, of the bags, of all the DNA of the brand.”