Reiss new collection is inspired by 90s minimalism, Reiss SS12 references the clean lines from past Calvin Klein campaigns, and the sex appeal and cut of vintage Jean Paul Gaultier. Playing with proportions, fabrications and layering ensure that the clean lines of the 90s silhouettes feel fresh and modern.
A study of prints is evident this season. The journey begins organically with intricately hand drawn florals, which are repeated and distorted to give a more graphic illusion. Hand drawn birds are digitally printed onto smoky backgrounds and insect wings are blown up to become unrecognisable.
Watery abstracts and stripes feature later for a poolside vibe. Unusual coloured, almost snake-effect textures in print and burnout feel effortless, versatile and easy to wear. Clashing palm prints and botanicals are styled together for a playful juxtaposition.