Fashion Scoop

{news} Launches a Lifestyle Apparel Brand

Share on Facebook0Tweet about this on Twitter0Google+1Share on StumbleUpon0, the new and exclusive e-commerce service and lifestyle apparel brand for wardrobe basics, is launching today with a line of high-end comfortable underwear at affordable prices. subscription service will be our new personal shopper for stocking up on basics like undershirts, underwear and socks as Jonathan Shokrian, co-founder and President of explains: “ was born out of our frustration with the entire basics shopping experience.  Between frequent visits every other month to department stores, to boring expensive options, the entire process didn’t make sense.  We wanted to create an easier, less expensive way to keep your basic apparel replenished, but at the same time, create an unparalleled lifestyle brand that resonates with people.”
But, how this site works? You go on the site, select the cuts, colors, and sizes you like, and then once a month a new pair of undies are sent straight to your door. It’s like a magazine subscription, but for underwear. The site launches with four styles of women’s underwear, offered in a wide variety of colors, and will be expanding into socks, t-shirts and leggings in the coming months. 

To get started, visit to sign-up and receive an exciting shipment on your mailbox just a few days later. Additionally you can sign-up for a membership to receive deliveries of fashion forward basics to keep your supply fresh and up-to-date. At launch, monthly membership packages are $16/month. As a TheFashioniStyle reader, you can get 50% off on your first purchase {just in time for Valentines day} just use code “ISTYLE” at checkout. Valid from 2/9/12-2/15/12.

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