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{news} Alberta Ferretti Impulse Line for Macy’s

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The Italian designer has created about 30 pieces inspired by the Amalfi Coast to be sold exclusively at Macy’s for 10 weeks starting April 17. Feminine dresses, peasant blouses, garden-party looks, oversize and abstract floral prints, knitwear and delicate fabrications like chiffon and voile are in the mix.

“The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country and is at the same time true to my style,” Ferretti said.

Ferretti is the sixth designer in the Macy’s program that brings guest designers to the Impulse department. It began with Kinder Aggugini last February, and continued with Matthew Williamson, Giambattista Valli, Karl Lagerfeld and Doo.Ri., which launches this month.

The Ferretti collection will be in 185 Macy’s locations, compared to 220 with previous capsule collections. Ferretti’s collection will be priced from $49 to $119 and will target Millennials, specifically women 26 to 29, though Reardon said someone who is 18 will be able to find a dress for a prom or wedding, and several styles are appropriate for women in their 40s.

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