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{exhibition} Numéros Privés, A Journey Through The World Of Chanel

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Numéros Privés, A Journey Through The World Of Chanel, certainly doubled down for Numéros Privés, the eight-day, invitation-only installation mounted at the Wynn Las Vegas that opened with a lavish party on Friday honoring Coco Chanel’s legacy. 

Barbara Cirkva, president of Chanel’s fashion division, said Numéros Privés had been under way for two years. Conceived as a play on lucky numbers the exhibition drew on the favorite digits of Coco Chanel, who apparently had a thing for numerology and astrology. Chanel No.5 was the fifth fragrance she tested. The famous 2.55 handbag was designed in February of 1955. The lion is a recurring motif because Chanel was a Leo, and so forth. For the occasion, Chanel chartered a fleet of private planes — five from New York alone, with additional flights out of Los Angeles and San Francisco — to shuttle in socialites, celebrities and, perhaps most important, clients for a weekend of fun. On the house, of course. Jessica Alba, Diane Kruger, Lily Collins, Rachel Zoe and her former assistant Brad Goreski, China Chow, Gia Coppola and Poppy Delevigne were all decked in their finest — for the most part, Chanel — for the cocktail party and tour of the exhibit before dinner and dancing. DJs Alexa Chung and Nick Cohen took the early and late shifts, while retro rockabilly singer Imelda May and her band supplied the main entertainment.

As for the actual installation, it was a tastefully over-the-top, 10-room tour through the classic house codes. One room was filled with Chanel Bearbrick dolls and matching wallpaper, another displayed fine jewelry among sculpted topiaries. There was a recreation of Coco’s apartment at 31 Rue Cambon, and a digital room that decoded the making of the 2.55 handbag. It had quilted leather walls. But no room was as popular as the one filled with old-school carnival claw games, where mesmerized guests tried to grab little Chanel gift bags with a mechanical arm.

{Via WWD.com & Refinery29.com}

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