Tomorrow, Longchamp will be launching a unique and glamorous web series called “Heels” band will be broadcast exclusively on sofeminine.co.uk. The plot is based solely on silhouettes, hands and feet. This marketing strategy will enable the brand to reach a younger, more feminine, glamorous and fashionable customers.
A series of seven episodes, tells the story of Alice Valois and Machiavellian Trisha Barton, two young writers who fight for the position of editor of Shine Magazine. On the agenda: betrayals, seductions, jealousies and rivalries … We will be able to follow the tumultuous life of the two heroines live from their personal Twitter account: @Alice_fromParis and @Trisha_fromNY.