Gucci turns 90 Monday, September 26, and opens its museum in the Palace of Merchandise in Piazza della Signoria, where the prestigious fashion house was born in 1921, although the design department moved to Rome in 2009, Gucci remains tied to his hometown.
Gucci is planning a real party, strictly exclusive and reserved only to about 200 guests, that will also involve some rooms at the Palazzo Vecchio. Gucci has paid 88 thousand euros for the rent of the rooms. The highest offices of the group will do the honors: the President and CEO of PPR Francois Henry Pinault, the creative director Frida Giannini for Gucci and the President Patrizio Di Marco. After the presentation ceremony, guests will walk a red carpet that will lead them up to the Palazzo Vecchio for a gala dinner with the Mayor of Florence Matteo Renzi, at the Salone dei Cinquecento.
Expected number of VIPs, celebrities as well as political and economic scene nationally and internationally.
The Gucci Museum in Florence is developed on 3 floors, and covers an area of approximately 1700 square metres, with images, documents and objects that chronicle the evolution of fashion house.
At the entrance you can admire the splendid Cadillac Seville, designed for Gucci in 1979, in the three upper floors can see the most celebrated pieces of the history of the brand. A large area of the museum will be dedicated to horse riding. An additional space of the museum will host clothes designed for celebrities, actors and actresses who have trod the red carpet, both past and in recent years. The basement will be guarded as will archive the most valuable pieces, the whole history of the brand. Among the exhibits in the museum the Cadillac that was custom made for Aldo Gucci will also be there.
The ground floor hosts the Gucci Caffè, bookstore a and gift shop will offer the chance to purchase exclusive collectible items including iPhone and iPad cases, scented candles, bookmarks, totes, postcards, luxury stationery and chocolates all with the Gucci Museo trademark.
Nearby, the Icon Store will offer the possibility to purchase from the exclusive Icon Collection of unique editions, including bags such as the New Jackie, the New Bamboo as well as the horsebit moccasin, the Flora scarf, all designed by Giannini with exclusive colors and detailing especially for the Museo.
The ticket will cost six euros, of which half will be donated to a fund dedicated to the preservation and restoration of the treasures of Florence.
Images Via Gucci.com